What it means
Rank on the list is decided by revenue, which is the total money a company brings in from selling goods and services before any costs are deducted. That is why retailers, healthcare groups and energy distributors, which handle huge sales volumes on thin margins, often rank above far more profitable technology firms.
A high rank tells you a business is big, and tells you little about whether it is making money. Companies must be based in the country and must publish financial statements, so the list covers listed companies plus some private or mutual businesses that disclose their results.
Foreign-headquartered groups of the same size are outside the ranking. Anyone using the list as a shorthand for "the biggest businesses in the world" should keep that limit in mind.
In business conversations, the phrase "Fortune 500 company" is used as a signal of credibility. Sales teams use it when describing customers, recruiters use it when describing employers, and founders use it to show that their product is trusted by serious buyers.
The weakness is that the phrase is vague, since it does not say whether the relationship is a company-wide contract or a single small pilot. The membership of the list turns over steadily.
Companies fall out when their sales shrink relative to others, when they are acquired, or when they go private, and new names arrive through rapid growth or merger. Looking at who left the list ten years ago is a quick way to see how industries change.
For a finance professional, the list is a handy benchmark for comparing scale, but never a substitute for ratios. Two firms with identical revenue may have very different margins, debt levels and cash generation.
Use revenue to size the company, then use profitability and balance sheet measures to judge it.
In practice
Real-world examples.
Example
A startup selling payroll software tells investors that three of its customers are on the Fortune 500. The investor asks for the annual contract value of each and finds they total $210,000 against total revenue of $1,400,000. The investor concludes that the logos are helpful for credibility but that the revenue base is still small.
Example
A recruiter uses the Fortune 500 list to pick 25 employers to approach for finance leadership roles. She finds that several of them are retailers with enormous revenue but modest margins, and adjusts her pitch to focus on cost control rather than growth. The shortlist helps her tailor each conversation.
Example
A logistics company analyses its customer base and discovers that 12% of its revenue comes from companies in the Fortune 500. The finance team then compares the average days-to-pay of these customers with all others and finds they pay 20 days later, which influences how the sales team negotiates terms.
Case study
Seen in the real world.
Brightfield Foods is a fictional regional snack manufacturer with annual revenue of $40,000,000. It spent two years trying to supply a national supermarket group that sits on the Fortune 500 list, and finally won a contract worth $6,000,000 a year.
The result surprised the leadership team. The retailer asked for a 4% volume rebate and a promotional contribution of 3% of sales, and it paid invoices after 90 days. In this illustrative example, the rebate and contribution reduced the effective price by $420,000 a year (7% of $6,000,000), and the long payment terms tied up about $1,480,000 of working capital.
The finance director concluded that the contract was still worth having because it filled spare factory capacity, but she insisted on a separate profitability report for the account. The illustrative lesson is that the size of the customer is a reason to look more carefully at the terms, not less.
Watch out
Common mistakes.
- Believing that every Fortune 500 company is highly profitable, when the ranking is based purely on revenue.
- Assuming a customer on the list will always pay promptly and reliably, when large companies often negotiate long payment terms.
- Counting a small pilot with a Fortune 500 division as proof of a large enterprise relationship.
Questions
People also ask.
What does the Fortune 500 actually measure?
It ranks United States companies by total revenue for their latest financial year, and nothing else is used to decide the order.
Is the Fortune 500 the same as the S&P 500?
No, the S&P 500 is a stock market index of listed companies weighted by market value, while the Fortune 500 is a revenue ranking that can include private firms.
Can a company be on the list and lose money?
Yes, because the ranking looks only at sales, so a business with large revenue and a net loss can still appear.
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