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Delivered At Place

Delivered At Place (DAP) is an Incoterms rule under which the seller delivers the goods to a named destination, ready for unloading, and carries all the cost and risk of getting them there. The buyer unloads the goods and handles import clearance, duties and import taxes.

It is the modern replacement for the older Delivered Duty Unpaid term.

From the Money Master HQ dictionary, founded by Shihan Sheriff (FCMA, VP of Finance at Nomod, CFO at Esanjo Ventures). How these definitions are written.

What it means

DAP sits near the seller-heavy end of the Incoterms range, which runs from Ex Works, where the buyer collects from the seller's premises, to Delivered Duty Paid, where the seller does almost everything. The named place can be a port, a distribution centre or the buyer's own yard, and risk passes only when the goods arrive there ready to be unloaded.

The rule matters because it draws a clean line at the customs border. The seller handles export formalities and the whole main carriage, while the buyer becomes the importer of record and pays whatever duty and import tax the destination country charges.

Buyers tend to like DAP because one quoted price covers production, freight and arrival, which makes supplier comparison straightforward. Sellers tend to like it because they keep control of the carrier and the routing, which protects delivery dates, without taking on the tax registration burden that comes with Delivered Duty Paid.

Two details cause most DAP arguments. Unloading belongs to the buyer, so a seller who agrees to lift goods off the vehicle is doing more than the rule requires, and a seller who quotes DAP without confirming the destination country will accept a non-resident importer can leave a shipment stuck at the border.

For finance teams, DAP means the seller keeps the goods on its own balance sheet until arrival and absorbs any in-transit loss. Buyer budgets should therefore include destination charges that never appear on the supplier invoice, such as duty, import handling and storage if clearance runs slowly.

In practice

Real-world examples.

1

Example

A German pump manufacturer sells to an Australian mining contractor on DAP terms at the contractor's site outside Perth. The manufacturer books and pays for sea freight and the inland run, and the contractor clears customs and pays duty and goods and services tax. When a container is damaged in a storm at sea, the loss falls on the manufacturer because risk has not yet passed.

2

Example

A cosmetics brand switches its supply contracts from Ex Works to DAP so that its buyers stop negotiating freight rates one shipment at a time. Landed cost variance drops because freight is now inside a fixed quoted price. The brand accepts a slightly higher unit price in exchange for a predictable one.

3

Example

A medical device distributor asks a supplier for DAP rather than Delivered Duty Paid because it can reclaim import tax as a registered importer, while the supplier cannot. Keeping the import step in-house saves the distributor around 2% of the invoice value each year.

Formula

Calculation

DAP price = cost of goods + export packing and clearance + main carriage + insurance + delivery to the named place + seller's margin Worked example. A furniture maker prices a full container for a retail customer. The goods cost $250,000 to produce and cover margin, export clearance and documentation cost $2,000, ocean freight costs $18,000, cargo insurance costs $1,500 and final road delivery to the customer's distribution centre costs $3,500. DAP price = $250,000 + $2,000 + $18,000 + $1,500 + $3,500 = $275,000. The buyer then adds its own import costs on top. Duty at 4% of the $275,000 customs value is $275,000 x 0.04 = $11,000, and unloading at the dock costs $800. Buyer's landed cost = $275,000 + $11,000 + $800 = $286,800, which is 4.3% above the invoiced DAP price.

Case study

Seen in the real world.

Harbourline Instruments is a fictional company used here purely as an illustration. It sold laboratory equipment on Ex Works terms for years, leaving every customer to arrange collection from its factory gate. Deliveries slipped constantly, customers blamed Harbourline for delays it did not cause, and the sales team spent hours mediating freight disputes.

The company moved its standard contract to DAP at the customer's site. It negotiated a single freight framework with two carriers, added the average cost into its price list and quoted one delivered number. Customers still cleared their own imports and paid their own duty, so Harbourline avoided registering for tax in a dozen countries.

Within a year, on-time delivery improved sharply and the sales team stopped fielding freight complaints. The illustrative lesson is that the right Incoterm can be a service improvement rather than just a legal detail.

Watch out

Common mistakes.

  • Assuming DAP includes import duty. It does not, and the buyer is the importer of record who pays duty and import taxes.
  • Naming only a country or city instead of a precise address. Risk passes at the named place, so vague wording leaves both sides arguing about where the handover actually happened.
  • Expecting the seller to unload. Under DAP the goods are delivered ready for unloading, and unloading cost and risk belong to the buyer.

Questions

People also ask.

What is the difference between DAP and DDP?

Under DAP the buyer clears the goods for import and pays duty, while under DDP the seller does both, so DDP is the more seller-heavy term.

When does revenue recognition usually happen under DAP?

Control of the goods normally transfers on arrival at the named place, so that is typically when the seller recognises the sale.

Does DAP work for air, sea, road and rail?

Yes, DAP is a multimodal rule and can be used with any mode or combination of modes, which is part of why it replaced several older terms.

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Last updated · October 8, 2026
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